Synchrony Works With OpenAI to Advance Agentic Commerce

Category: Markets

Published: 2026-08-17T17:26:44.000Z

Synchrony Financial is collaborating with OpenAI to integrate financing, rewards, and loyalty features into AI-driven shopping experiences, moving towards "agentic commerce." This partnership includes a new ChatGPT experience for consumers to find offers and financing from Synchrony partners. Additionally, Synchrony plans to utilize OpenAI's models and tools enterprise-wide to enhance product development, employee productivity, and technological innovation.

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