Category: Markets
Published: 2026-08-16T12:42:24.000Z
Ferrari's first all-electric vehicle, the "Luce" tailor-made, sold for a record US$40 million at a Sotheby's charity auction during Monterey Car Week, making it the most expensive new car ever sold at auction. This sale surpassed Ferrari's previous record set last year with the Daytona SP3. Despite initial criticism and a drop in share price upon its unveiling, CEO Benedetto Vigna noted strong demand from both existing and new customers for the innovative model.
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