BrightTALK® by Informa TechTarget Named as a Leader in the Global EExP Market

Category: Markets

Published: 2026-06-22T14:52:38.000Z

BrightTALK® by Informa TechTarget has been recognized as a Leader in the SPARK Matrix™ for Event Experience Platforms (EExP), 2025 by QKS Group. The platform was lauded for its customer impact and technology excellence, particularly its unique approach to event marketing that resembles an on-demand video streaming service for continuous B2B audience engagement. BrightTALK differentiates itself by combining a sophisticated event technology platform with an active community of B2B professionals, facilitating sustained demand generation and pipeline development.

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