Category: Markets
Published: 2026-06-22T21:38:59.000Z
Walmart is leveraging its partnership with Major League Soccer and the upcoming 2026 World Cup to engage a younger and more diverse audience through a series of soccer-themed promotions. The retailer is hosting "store takeover" events and the "Coke & Walmart World Soccer Match Event Tour" across major U.S. cities, featuring watch parties, games, and custom merchandise. These initiatives aim to capitalize on the growing popularity of soccer in the U.S. and connect with fans.
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