Category: Markets
Published: 2026-06-22T16:59:46.000Z
Walmart Inc. is unifying its retail media businesses—Walmart Connect U.S., Walmart Connect International, and Sam’s Club Member Access Platform—under a single global commerce media strategy led by Chief Growth Officer Seth Dallaire. As part of this initiative, Sam's Club's Member Access Platform (MAP) will be rebranded as Sam's Club Connect, reflecting its expanded capabilities and deeper advertiser partnerships. This strategy aims to leverage Walmart's extensive customer touchpoints to provide more relevant shopping experiences and offer advertisers enhanced insights and measurement.
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