Category: Markets
Published: 2026-06-22T22:32:26.000Z
Omnicom Group Inc.'s AI-powered media planning tool, Omni Assist, now integrates Netflix's ad tech and Acxiom audience data, allowing for more precise streaming campaigns. This enhancement enables Omnicom's clients to craft sophisticated cross-screen campaigns with AI-guided recommendations, with current Netflix integration available in the U.S. and an expansion planned globally. The development aims to strengthen Omnicom's position in data-rich media services, aligning with its strategy to grow fee-based services through proprietary platforms.
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